New Brand Identity

NEW BRAND IDENTITY

 

Dear LoveLiza,

I am designing a new brand identity for a European mobile company which has recently been bought over by a Global IT Company. In the brief it states that they would like a completely new refreshing and creative look with a slight hint of the style elements of the existing Global IT company. Do you think that I should only keep the same typeface and symbol or should I also keep the colour blue?

Designer, the Netherlands

 

Dear Designer,

In your case definitely keep the colour blue and if you dare to take the creative risk, you can add a splash of lime green.

LoveLiza