Searching For an Idae

SEARCHING FOR AN IDEA

 

Dear LoveLiza,

I have just started working in a prestigious design studio and have been briefed with a new project. But its been a week and I have been struggling to come up with an idea. Do you have any tips?

Clueless Designer, New York

 

Dear Clueless,

There are hundreds of ways to come up with an idea, such as sketching, researching, reading, looking, registering, brainstorming, staring at a blank piece of paper, staring at the screen, thinking of clichés, thinking of opposites, Google, over exaggerate etc… You could also go for a walk during lunch and if you haven’t come up with an idea by the end of lunch time just keep walking.

LoveLiza