Corporate Blue

CORPORATE BLUE

 

Dear LoveLiza,

Why are most corporate identities for large corporate businesses dark blue?

Designer, London

 

Dear Designer,

Blue is a very good colour because you can’t see the dirt.

LoveLiza

Writing the Design Mission Statement

WRITING THE DESIGN MISSION STATEMENT

 

Dear LoveLiza,

Do you have any tips or guidelines on how to write and what to include in my mission statement for my design studio?

Creative Director, San Francisco

 

Dear Creative,

Here is a list of ten ready made statements that may inspire you to write your personal design mission statement.

We believe in design excellence.
We solve complex problems with highly creative solutions.
We love to design.
We are committed to our clients.
We provide quality design in a professional and distinct manner.
We continually challenge the boundaries with highly innovative solutions.
We achieve excellence for our clients because excellence makes us happy.
We invest in talent, because it is our most valuable resource.
We further our clients ambition using our creative powers.
We don’t settle for good, good is not good enough.

You can either take one statement from the list above or mix and match as you please.

LoveLiza

Pick A Design Studio Name

PICK A DESIGN STUDIO NAME

Dear LoveLiza,

I am looking for a name for my new design studio. I am ready to start but I can’t decide what name to pick. Do you have any suggestions?

Anonymous, Amsterdam

Dear Nameless,

The name you pick will instantly define the type of studio you have.
For example there are several categories you can choose from:

Category 1
One to four letter words or initials
(most common with the young and upcoming studios)

Category 2
Words longer than four letters – either a noun or an action
(also quite commonly used by the hip and trendy if they can’t find a four letter word)

Category 3
Your last name
(either you are a one person studio or have a large ego or have no idea)

Category 4
More than one last name or very long initials
(if you think you will go into advertising this could be one for you)

Category 5
A descriptive sentence
(if all else fails)

After you finally decide on a name you will have to immediately buy your domain name, don’t worry if your name is already taken just add studio or buro or design to it and your problem will be solved!

LoveLiza

Brand Family

BRAND FAMILY

 

Dear LoveLiza,

I am a senior Brand Consultant and although I have been working in the field for years my parents still don’t know what I do? I have a feeling the older they get the less they understand. How is the easiest way to to explain it to them?

Consultant, San Francisco

 

Dear Consultant,

In your particular case, I would stand directly in front of them and speak very slowly and extremely loudly.

LoveLiza

New Brand Identity

NEW BRAND IDENTITY

 

Dear LoveLiza,

I am designing a new brand identity for a European mobile company which has recently been bought over by a Global IT Company. In the brief it states that they would like a completely new refreshing and creative look with a slight hint of the style elements of the existing Global IT company. Do you think that I should only keep the same typeface and symbol or should I also keep the colour blue?

Designer, the Netherlands

 

Dear Designer,

In your case definitely keep the colour blue and if you dare to take the creative risk, you can add a splash of lime green.

LoveLiza