LETTERS TO LOVELIZA

TYPE AND DESIGN FORECAST

Posted in Design, Prediction, Typography by LoveLiza on January 1, 2011

TYPE FORECAST

Dear LoveLiza

I am a type fanatic and always on the look out for new typefaces. Can you predict what the new trends for typography will be this year?

Designer, New Jersey

Dear Designer,

The Economy slowly picks up this year and the usage of system fonts such as Courier, Times New Roman, Helvetica, Arial, and Tahoma will slow down in the first quarter.

As budgets slightly move by spring we see an influx of new Serifs coming from Europe sweeping from the East and over to the Scandinavian countries.

By the summer temperatures rise world wide and the new Serifs become curvier and the Sans starting adding more body.

Designers will become more and more tired of the ongoing austerity plans of governments and as a reflex will use bolder, fatter, thicker weights and extreme sizes.

This trend will splurge over to the East coast and all across the States and the year will end with the great discovery of a new typeface that appears to beĀ  ‘Blacker than Black’!

LoveLiza

THE CLIENT DESIGNER

Posted in Creativity, Design, Typography by LoveLiza on May 27, 2008

THE CLIENT DESIGNER

 

Dear LoveLiza,

Recently one of my clients while giving me the design brief also included a sketch that he had made to go with it. The sketch also specified typeface, colour and style of design. I was in such shock when I received this that I didn’t know how to react – I am afraid if this happens again and I say something it will be extremely rude. How can I tell him in a polite way that I am the designer.

Designer in Despair, Greece

 

Dear Despaired,

I think you have answered your own question. But as an alternative see this as a great opportunity. Next time you have too much work and need a freelancer you can always call him.

LoveLiza

DESIGN LOVER

Posted in Design, Love, Typography by LoveLiza on April 20, 2008

DESIGN LOVER

 

Dear LoveLiza,

I’m having a relationship with a very attractive man at work. I think we’re both falling in love. Problem is: I think he is an awful graphic designer. I mean, who’s using Blur nowadays anymore!?! Should I tell him and build a proper relationship on honesty and trust? Or should I just keep it as a meaningless sexual fling?

Designer in Love, London

 

Dear Design Lover,

Keep it as short as possible, judging from your letter and your knowledge of type trends, this could ruin your reputation. In the case that you have no will power or its far too late when you read this, I suggest stick it out, I am sure the Blured trend will return sooner than you think.

LoveLiza

ILLEGAL FONTS

Posted in Design, Stealing, Typography by LoveLiza on April 13, 2008

ILLEGAL FONTS

 

Dear LoveLiza,

All the fonts I have, I either downloaded illegally or copied from friends or previous companies I have worked for. Do you think its a problem if I use them?

Anonymous

 

Dear Anonymous,

If your mission as a designer is to ensure that type designers are malnutritioned and badly dressed, then there is no problem.

LoveLiza

HIP AND TRENDY DESIGNER

Posted in Creativity, Design, Typography by LoveLiza on April 6, 2008

HIP AND TRENDY DESIGNER

 

Dear LoveLiza,

I am the 30plus type, hip and trendy graphic designer from Amsterdam. I have designed several typefaces of which some have been published. As of late I seem to encounter a lot of problems with legibility. Everybody presented with my typeface designs complains that they cannot read them. Of course I could change it and make my designs more accessible for the greater public, but I do not want to loose my reputation as a hip and trendy designer. Should I just ignore the criticism?

Trendy, Amsterdam

 

Dear 30plus,

May I remind you that illegible typography was hip and trendy 15 years ago.

LoveLiza

TOO MANY TYPEFACES

Posted in Design, Typography by LoveLiza on March 30, 2008

TOO MANY TYPEFACES

 

Dear LoveLiza,

Every time I start a new project, I always spend time looking for a new typeface. The more I search the more I find, there must be millions of them out there, choosing has becoming harder and harder and its taking too much of my time. Do you think there are too many typefaces?

Designer in search of a typeface, The Hague

 

Dear Designer,

With this answer I will have to quote type designer Cyrus Highsmith ‘Do you think there are too many people in the world?’

LoveLiza

I HATE HELVETICA

Posted in Love, Typography by LoveLiza on February 24, 2008

I HATE HELVETICA

 

Dear LoveLiza,

I think I might be developing a real allergy for Helvetica. I have tried practically everything. I watched the film, bought the mug, the t-shirt, the note pad, and the only time I can remember using it was when it was the corporate typeface of a company I used to work for, and that was bad enough. I just can’t warm up to it, and I find it very hard to talk to anyone about this, I would loose all respect from friends and colleagues. Please help!

Anonymous, Europe

 

Dear Sans Serif Connoisseur,

I’m glad you wrote. Hating Helvetica must be terrible. It seems like something you have no control over. The fact that you have acknowledged your problem and have seeked for help is already proof to your level of intelligence and willingness to change. You can now take the next step forward. Start with using Akzidenz-Grotesk, and after a few months make the big step.

LoveLiza

 

TYPOGRAPHIC TREND

Posted in Typography by LoveLiza on December 4, 2007

TYPOGRAPHIC TREND

 

Dear LoveLiza,

What do you predict is the latest trend in typography, is it still the underlined all caps serif look or do you think there will be a 180 switch to all lower case sans.

Anonymous, Bern, Switzerland

 

Dear Anon,

Bird migration is the regular seasonal journeys undertaken by many birds. This includes movements of varied distances which is made in response to changes in food availability, habitat and weather.
An in depth course on Bird migratory patterns will give you the answer you are looking for.

LoveLiza

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