TYPE FORECAST FOR 2011
I am a type fanatic and always on the look out for new typefaces. Can you predict what the new trends for typography will be this year?
Designer, New Jersey
The Economy slowly picks up this year and the usage of system fonts such as Courier, Times New Roman, Helvetica, Arial, and Tahoma will slow down in the first quarter.
As budgets slightly move by spring we see an influx of new Serifs coming from Europe sweeping from the East and over to the Scandinavian countries.
By the summer temperatures rise world wide and the new Serifs become curvier and the Sans starting adding more body.
Designers will become more and more tired of the ongoing austerity plans of governments and as a reflex will use bolder, fatter, thicker weights and extreme sizes.
This trend will splurge over to the East coast and all across the States and the year will end with the great discovery of a new typeface that appears to be ‘Blacker than Black’!
THE CLIENT DESIGNER
Recently one of my clients while giving me the design brief also included a sketch that he had made to go with it. The sketch also specified typeface, colour and style of design. I was in such shock when I received this that I didn’t know how to react – I am afraid if this happens again and I say something it will be extremely rude. How can I tell him in a polite way that I am the designer.
Designer in Despair, Greece
I think you have answered your own question. But as an alternative see this as a great opportunity. Next time you have too much work and need a freelancer you can always call him.
I’m having a relationship with a very attractive man at work. I think we’re both falling in love. Problem is: I think he is an awful graphic designer. I mean, who’s using Blur nowadays anymore!?! Should I tell him and build a proper relationship on honesty and trust? Or should I just keep it as a meaningless sexual fling?
Designer in Love, London
Dear Design Lover,
Keep it as short as possible, judging from your letter and your knowledge of type trends, this could ruin your reputation. In the case that you have no will power or its far too late when you read this, I suggest stick it out, I am sure the Blured trend will return sooner than you think.
All the fonts I have, I either downloaded illegally or copied from friends or previous companies I have worked for. Do you think its a problem if I use them?
If your mission as a designer is to ensure that type designers are malnutritioned and badly dressed, then there is no problem.
HIP AND TRENDY DESIGNER
I am the 30plus type, hip and trendy graphic designer from Amsterdam. I have designed several typefaces of which some have been published. As of late I seem to encounter a lot of problems with legibility. Everybody presented with my typeface designs complains that they cannot read them. Of course I could change it and make my designs more accessible for the greater public, but I do not want to loose my reputation as a hip and trendy designer. Should I just ignore the criticism?
May I remind you that illegible typography was hip and trendy 15 years ago.
TOO MANY TYPEFACES
Every time I start a new project, I always spend time looking for a new typeface. The more I search the more I find, there must be millions of them out there, choosing has becoming harder and harder and its taking too much of my time. Do you think there are too many typefaces?
Designer in search of a typeface, The Hague
With this answer I will have to quote type designer Cyrus Highsmith ‘Do you think there are too many people in the world?’
I HATE HELVETICA
I think I might be developing a real allergy for Helvetica. I have tried practically everything. I watched the film, bought the mug, the t-shirt, the note pad, and the only time I can remember using it was when it was the corporate typeface of a company I used to work for, and that was bad enough. I just can’t warm up to it, and I find it very hard to talk to anyone about this, I would loose all respect from friends and colleagues. Please help!
Dear Sans Serif Connoisseur,
I’m glad you wrote. Hating Helvetica must be terrible. It seems like something you have no control over. The fact that you have acknowledged your problem and have seeked for help is already proof to your level of intelligence and willingness to change. You can now take the next step forward. Start with using Akzidenz-Grotesk, and after a few months make the big step.
What do you predict is the latest trend in typography, is it still the underlined all caps serif look or do you think there will be a 180 switch to all lower case sans.
Anonymous, Bern, Switzerland
Bird migration is the regular seasonal journeys undertaken by many birds. This includes movements of varied distances which is made in response to changes in food availability, habitat and weather.
An in depth course on Bird migratory patterns will give you the answer you are looking for.