LETTERS TO LOVELIZA

MALE VS FEMALE DESIGNER

Posted in Colour, Design by LoveLiza on January 4, 2009

MALE VS FEMALE DESIGNER

 

Dear LoveLiza,

I was wondering if there are obvious differences between male designers and female designers?

Design Writer, Amsterdam

 

Dear Writer,

Of course, females tend to wear pink and males light blue.

LoveLiza

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CORPORATE BLUE

Posted in Branding, Colour, Design by LoveLiza on July 6, 2008

CORPORATE BLUE

 

Dear LoveLiza,

Why are most corporate identities for large corporate businesses dark blue?

Designer, London

 

Dear Designer,

Blue is a very good colour because you can’t see the dirt.

LoveLiza

DESIGNERS WEAR BLACK

Posted in Black, Colour, Design by LoveLiza on March 23, 2008

WHY DO DESIGNERS WEAR BLACK

 

Dear LoveLiza,

Every design conference or award ceremony I attend in any country the majority of designers wear black, including myself. Every designer I know wears black on almost every occasion. Why is black the universal uniform for designers?

Designer dressed in black, London

 

Dear Designer,

The advantage of designers wearing black at conferences or at any other occasion is that you can easily distinguish between designers and clients. Which can give you a head start if you are looking for new opportunities.

LoveLiza

CRITICAL DESIGNER

Posted in Colour, Creativity, Design by LoveLiza on March 9, 2008

CRITICAL DESIGNER

 

Dear LoveLiza,

I work in a design studio and I feel my colleagues are not critical enough when they design or when I ask their opinion about my work. 9 out of 10 times they say it looks great, they don’t even make a comment on the colour, they just love everything I do and although I know I am rather talented, should I say something?

Great Expectations, The Hague

 

Dear Critical,

If you didn’t have colleagues like that you wouldn’t be so perfect.

LoveLiza

NEW BRAND IDENTITY

Posted in Branding, Colour by LoveLiza on January 6, 2008

NEW BRAND IDENTITY

 

Dear LoveLiza,

I am designing a new brand identity for a European mobile company which has recently been bought over by a Global IT Company. In the brief it states that they would like a completely new refreshing and creative look with a slight hint of the style elements of the existing Global IT company. Do you think that I should only keep the same typeface and symbol or should I also keep the colour blue?

Designer, the Netherlands

 

Dear Designer,

In your case definitely keep the colour blue and if you dare to take the creative risk, you can add a splash of lime green.

LoveLiza