LETTERS TO LOVELIZA

WHY ARE MALE DESIGNERS MORE FAMOUS

Posted in Competitions, Design by LoveLiza on May 20, 2008

WHY ARE MALE DESIGNERS MORE FAMOUS

 

Dear LoveLiza,

Why are male designers always winning all the awards, why is it always men giving talks at design conferences, and why do they tend to be more well known than the women designers.

Designer, UK

 

Dear Designer,

My father always complained that he never won the lottery and couldn’t figure out why his best friend would win regularly. So finally he asked him, what was the secret to his success. His friend replied with a question ‘Do you buy lottery tickets?’ My father answered ‘no’. If you don’t play you don’t stand a chance to win.

LoveLiza

CHANGE DESIGN

Posted in Competitions, Design by LoveLiza on March 16, 2008

CHANGE DESIGN

 

Dear LoveLiza

I am a budding graphic designer and have been running my own studio for the last 3 years. A year ago I received a magnificent commission to design the commemorative book for the National Dance Theater. This has been such a great opportunity as the Dance Theater is known internationally and it attracts hundreds of followers every year. And what was even better in the initial briefing the director made it very clear that I had complete freedom and to quote him directly he said ‘I want this book to win every design award, I want this book to be remembered for centuries’

But to my biggest disappointment since my first sketch I have made nothing but changes. Every week I receive a new alteration – Change the concept, change the size, change the typography, change the images, change the colour, change the paper. It has changed from commemorative book to Ikea catalogue (and that’s not even the idea), what shall I do?

Designer, Europe

 

Dear Novice,

Don’t all designers strive for change. You can also change, change the client.

LoveLiza

A WINNER MENTALITY

Posted in Competitions, Love by LoveLiza on January 20, 2008

A WINNER MENTALITY

 

Dear LoveLiza,

I am 43 years old and a very talented designer, my whole family gives me tremendous support and are great admirers of my design work. This gives me the push to send my work every year to national and international competitions, but I never win, why is it that none of the judges see my talent?

Star Designer, Milano

 

Dear Mr. Talent,

Why don’t you try getting your mother to be part of the jury, she seems to have the talent of being very convincing. Has she ever considered talent spotting as a profession?

LoveLiza