LETTERS TO LOVELIZA

TYPE AND DESIGN FORECAST

Posted in Design, Prediction, Typography by LoveLiza on January 1, 2011

TYPE FORECAST

Dear LoveLiza

I am a type fanatic and always on the look out for new typefaces. Can you predict what the new trends for typography will be this year?

Designer, New Jersey

Dear Designer,

The Economy slowly picks up this year and the usage of system fonts such as Courier, Times New Roman, Helvetica, Arial, and Tahoma will slow down in the first quarter.

As budgets slightly move by spring we see an influx of new Serifs coming from Europe sweeping from the East and over to the Scandinavian countries.

By the summer temperatures rise world wide and the new Serifs become curvier and the Sans starting adding more body.

Designers will become more and more tired of the ongoing austerity plans of governments and as a reflex will use bolder, fatter, thicker weights and extreme sizes.

This trend will splurge over to the East coast and all across the States and the year will end with the great discovery of a new typeface that appears to be  ‘Blacker than Black’!

LoveLiza

HOW TO BECOME A FAMOUS GRAPHIC DESIGNER

Posted in Design, Love, Stealing by LoveLiza on May 24, 2010

HOW TO BECOME A FAMOUS GRAPHIC DESIGNER

 

Dear LoveLiza

I am about to graduate and I really want to become a famous graphic designer. Can you give me some advice before I start my career?

Student, Mainz

 

Dear Adolescent,

This is a very common question and there is no easy answer so I took the liberty to consult Professor Powers who has experience in this matter. The following list is an indication of just a few things that will guarantee you success.

Change your family status: Become a footballers wife or become a daughter of a famous hotel owner

Think big: Steal large – this always makes the headline news

Reintroduce streaking in a different context other than the football field: maybe your next presentation

Discover something new: land or species

Find a cure: just save as many lives as possible

Change your name: Four letters and slightly Swedish always works

Change your attitude: self centered, egotistic and pretentious preferably all at the same time

Keep your friends close and your enemies even closer

Accessorise: iphone, ipad, ianything

Communicate: Twitter like crazy and if you have nothing to say just retweet and retweet again make sure you are on top of that list. And of course don’t forget all other platforms. I think faxing is also coming back.

And don’t forget your first project will define your design style. We recommend you design and publish a retrospective book about your life and design career as soon as you graduate.

LoveLiza

DESIGNER NEW YEAR RESOLUTION

Posted in Creativity, Design by LoveLiza on January 5, 2010

DESIGNER NEW YEAR RESOLUTION

 

Dear LoveLiza

I am considering to quit my Facebook and Twitter account, do you think I will be completely out of touch with what is going on in the design world?

Creative Designer, Rotterdam

 

Dear Creative,

A friend of mine recently became a vegetarian but funnily enough she still knows what a cow looks like.

LoveLiza

HOW MANY TWITTER FOLLOWERS DO YOU NEED

Posted in Design by LoveLiza on December 20, 2009

HOW MANY TWITTER FOLLOWERS DO YOU NEED

 

Dear LoveLiza,

Currently I have 528 Twitter followers, do I have enough to be considered a successful designer?

Designer, Amsterdam

 

Dear Media Social-lite,

Jesus only had 12 and look where it got him.

LoveLiza

RETIRING DESIGNER

Posted in Design by LoveLiza on March 29, 2009

RETIRING DESIGNER

 

Dear LoveLiza,

What do designers do when they are over 60?

Graduate, San Francisco

 

Dear Graduate,

They start a Bed and Breakfast in the south.

LoveLiza

MALE VS FEMALE DESIGNER

Posted in Colour, Design by LoveLiza on January 4, 2009

MALE VS FEMALE DESIGNER

 

Dear LoveLiza,

I was wondering if there are obvious differences between male designers and female designers?

Design Writer, Amsterdam

 

Dear Writer,

Of course, females tend to wear pink and males light blue.

LoveLiza

WHAT IS COOL DESIGN

Posted in Creativity, Design by LoveLiza on September 28, 2008

WHAT IS COOL DESIGN

 

Dear LoveLiza,

I really can’t tell when I look at a piece of design whether its cool or just badly designed. Do you have any tips that I can at least make sure I am on the right track.

Designer, London

 

Dear Confused Designer,

Look at it this way. Its your summer holiday on the coast of France, and you are enjoying your second Martini in the late afternoon as you gaze at the bikinis passing by. Two weeks later the holiday is over and you are back in your studio flat, and you make yourself a Martini just to remember the good times, and you stare out of the window into the neighbors back yard at his underpants waving back at you on the washing line. How does the drink taste now?

LoveLiza

LEADER OR DIRECTOR

Posted in Creativity, Design by LoveLiza on August 17, 2008

LEADER OR DIRECTOR

 

Dear LoveLiza,

I have been promoted and I can choose between 2 titles Creative Leader or Creative Director. Which one do you think carries the most weight and gives me the authority that I need.

Creative, Paris

 

Dear Creative,

For you I would definitely pick ‘Leader’, this title can bring you a long way, such as ‘Leader of the Gang’, ‘Leader of Industry’, ‘Leader of the Country’ to eventually ‘Leader of the Free World’.

LoveLiza

STEALING CLICHES

Posted in Creativity, Design, Stealing by LoveLiza on August 10, 2008

STEALING CLICHES

 

Dear LoveLiza,

Whats the difference between using a cliché idea or stealing an idea, as both ideas have been done before?

Junior, Madrid

 

Dear Junior,

Stealing is using someone else’s good idea in a bad way. A cliché is using someone else’s bad idea in a good way.

LoveLiza

CHANGE THE WORLD WITH ONE POSTER

Posted in Design, Education by LoveLiza on August 3, 2008

CHANGE THE WORLD WITH ONE POSTER

 

Dear LoveLiza,

I completely oppose the current government. As I am a graphic designer I would like to design a poster to voice my opinion, but I have a feeling it will have no real effect.
Can one poster really change the world?

Anonymous, Europe

 

Dear European,

“If you think you are too small to make a difference, try sleeping in a closed room with a mosquito.” -African Proverb

LoveLiza

CORPORATE BLUE

Posted in Branding, Colour, Design by LoveLiza on July 6, 2008

CORPORATE BLUE

 

Dear LoveLiza,

Why are most corporate identities for large corporate businesses dark blue?

Designer, London

 

Dear Designer,

Blue is a very good colour because you can’t see the dirt.

LoveLiza

HOW LONG SHOULD I WORK IN A DESIGN STUDIO

Posted in Creativity, Design, Education by LoveLiza on June 29, 2008

HOW LONG SHOULD I WORK IN A DESIGN STUDIO

 

Dear LoveLiza,

I have been working in a design studio for 3 years, and a few of my colleagues that started at the same time as me have already left. How long do you think one should work in a studio before they start changing jobs?

Junior Designer, London

 

Dear Designer,

Working in a design studio is like living with your parents at some point you just know you have to move out.

LoveLiza

SEARCHING FOR AN IDEA

Posted in Creativity, Design, Education by LoveLiza on June 1, 2008

SEARCHING FOR AN IDEA

 

Dear LoveLiza,

I have just started working in a prestigious design studio and have been briefed with a new project. But its been a week and I have been struggling to come up with an idea. Do you have any tips?

Clueless Designer, New York

 

Dear Clueless,

There are hundreds of ways to come up with an idea, such as sketching, researching, reading, looking, registering, brainstorming, staring at a blank piece of paper, staring at the screen, thinking of clichés, thinking of opposites, Google, over exaggerate etc… You could also go for a walk during lunch and if you haven’t come up with an idea by the end of lunch time just keep walking.

LoveLiza

THE CLIENT DESIGNER

Posted in Creativity, Design, Typography by LoveLiza on May 27, 2008

THE CLIENT DESIGNER

 

Dear LoveLiza,

Recently one of my clients while giving me the design brief also included a sketch that he had made to go with it. The sketch also specified typeface, colour and style of design. I was in such shock when I received this that I didn’t know how to react – I am afraid if this happens again and I say something it will be extremely rude. How can I tell him in a polite way that I am the designer.

Designer in Despair, Greece

 

Dear Despaired,

I think you have answered your own question. But as an alternative see this as a great opportunity. Next time you have too much work and need a freelancer you can always call him.

LoveLiza

WHY ARE MALE DESIGNERS MORE FAMOUS

Posted in Competitions, Design by LoveLiza on May 20, 2008

WHY ARE MALE DESIGNERS MORE FAMOUS

 

Dear LoveLiza,

Why are male designers always winning all the awards, why is it always men giving talks at design conferences, and why do they tend to be more well known than the women designers.

Designer, UK

 

Dear Designer,

My father always complained that he never won the lottery and couldn’t figure out why his best friend would win regularly. So finally he asked him, what was the secret to his success. His friend replied with a question ‘Do you buy lottery tickets?’ My father answered ‘no’. If you don’t play you don’t stand a chance to win.

LoveLiza

PICK A DESIGN STUDIO NAME

Posted in Branding, Creativity, Design by LoveLiza on May 4, 2008

PICK A DESIGN STUDIO NAME

 

Dear LoveLiza,

I am looking for a name for my new design studio. I am ready to start but I can’t decide what name to pick. Do you have any suggestions?

Anonymous, Amsterdam

 

Dear Nameless,

The name you pick will instantly define the type of studio you have.
For example there are several categories you can choose from:

Category 1
One to four letter words or initials
(most common with the young and upcoming studios)

Category 2
Words longer than four letters – either a noun or an action
(also quite commonly used by the hip and trendy if they can’t find a four letter word)

Category 3
Your last name
(either you are a one person studio or have a large ego or have no idea)

Category 4
More than one last name or very long initials
(if you think you will go into advertising this could be one for you)

Category 5
A descriptive sentence
(if all else fails)

After you finally decide on a name you will have to immediately buy your domain name, don’t worry if your name is already taken just add studio or buro or design to it and your problem will be solved!

LoveLiza

BRAND FAMILY

Posted in Branding, Design, Education by LoveLiza on April 27, 2008

BRAND FAMILY

 

Dear LoveLiza,

I am a senior Brand Consultant and although I have been working in the field for years my parents still don’t know what I do? I have a feeling the older they get the less they understand. How is the easiest way to to explain it to them?

Consultant, San Francisco

 

Dear Consultant,

In your particular case, I would stand directly in front of them and speak very slowly and extremely loudly.

LoveLiza

DESIGN LOVER

Posted in Design, Love, Typography by LoveLiza on April 20, 2008

DESIGN LOVER

 

Dear LoveLiza,

I’m having a relationship with a very attractive man at work. I think we’re both falling in love. Problem is: I think he is an awful graphic designer. I mean, who’s using Blur nowadays anymore!?! Should I tell him and build a proper relationship on honesty and trust? Or should I just keep it as a meaningless sexual fling?

Designer in Love, London

 

Dear Design Lover,

Keep it as short as possible, judging from your letter and your knowledge of type trends, this could ruin your reputation. In the case that you have no will power or its far too late when you read this, I suggest stick it out, I am sure the Blured trend will return sooner than you think.

LoveLiza

ILLEGAL FONTS

Posted in Design, Stealing, Typography by LoveLiza on April 13, 2008

ILLEGAL FONTS

 

Dear LoveLiza,

All the fonts I have, I either downloaded illegally or copied from friends or previous companies I have worked for. Do you think its a problem if I use them?

Anonymous

 

Dear Anonymous,

If your mission as a designer is to ensure that type designers are malnutritioned and badly dressed, then there is no problem.

LoveLiza

HIP AND TRENDY DESIGNER

Posted in Creativity, Design, Typography by LoveLiza on April 6, 2008

HIP AND TRENDY DESIGNER

 

Dear LoveLiza,

I am the 30plus type, hip and trendy graphic designer from Amsterdam. I have designed several typefaces of which some have been published. As of late I seem to encounter a lot of problems with legibility. Everybody presented with my typeface designs complains that they cannot read them. Of course I could change it and make my designs more accessible for the greater public, but I do not want to loose my reputation as a hip and trendy designer. Should I just ignore the criticism?

Trendy, Amsterdam

 

Dear 30plus,

May I remind you that illegible typography was hip and trendy 15 years ago.

LoveLiza

TOO MANY TYPEFACES

Posted in Design, Typography by LoveLiza on March 30, 2008

TOO MANY TYPEFACES

 

Dear LoveLiza,

Every time I start a new project, I always spend time looking for a new typeface. The more I search the more I find, there must be millions of them out there, choosing has becoming harder and harder and its taking too much of my time. Do you think there are too many typefaces?

Designer in search of a typeface, The Hague

 

Dear Designer,

With this answer I will have to quote type designer Cyrus Highsmith ‘Do you think there are too many people in the world?’

LoveLiza

DESIGNERS WEAR BLACK

Posted in Black, Colour, Design by LoveLiza on March 23, 2008

WHY DO DESIGNERS WEAR BLACK

 

Dear LoveLiza,

Every design conference or award ceremony I attend in any country the majority of designers wear black, including myself. Every designer I know wears black on almost every occasion. Why is black the universal uniform for designers?

Designer dressed in black, London

 

Dear Designer,

The advantage of designers wearing black at conferences or at any other occasion is that you can easily distinguish between designers and clients. Which can give you a head start if you are looking for new opportunities.

LoveLiza

CHANGE DESIGN

Posted in Competitions, Design by LoveLiza on March 16, 2008

CHANGE DESIGN

 

Dear LoveLiza

I am a budding graphic designer and have been running my own studio for the last 3 years. A year ago I received a magnificent commission to design the commemorative book for the National Dance Theater. This has been such a great opportunity as the Dance Theater is known internationally and it attracts hundreds of followers every year. And what was even better in the initial briefing the director made it very clear that I had complete freedom and to quote him directly he said ‘I want this book to win every design award, I want this book to be remembered for centuries’

But to my biggest disappointment since my first sketch I have made nothing but changes. Every week I receive a new alteration – Change the concept, change the size, change the typography, change the images, change the colour, change the paper. It has changed from commemorative book to Ikea catalogue (and that’s not even the idea), what shall I do?

Designer, Europe

 

Dear Novice,

Don’t all designers strive for change. You can also change, change the client.

LoveLiza

CRITICAL DESIGNER

Posted in Colour, Creativity, Design by LoveLiza on March 9, 2008

CRITICAL DESIGNER

 

Dear LoveLiza,

I work in a design studio and I feel my colleagues are not critical enough when they design or when I ask their opinion about my work. 9 out of 10 times they say it looks great, they don’t even make a comment on the colour, they just love everything I do and although I know I am rather talented, should I say something?

Great Expectations, The Hague

 

Dear Critical,

If you didn’t have colleagues like that you wouldn’t be so perfect.

LoveLiza

FAIR CREDIT

Posted in Design, Management by LoveLiza on March 2, 2008

FAIR CREDIT

 

Dear LoveLiza,

I am working for a design studio which attracts a lot of interesting clients both in the cultural and corporate field, which also makes it quite hard to leave as the projects are exciting. But ever since I started working there I have never received any credit for the work I have designed. All the work is always signed with my directors name and even though my designs have received several awards I still don’t receive credit. I am extremely angry, how can I change this?

Uncredited Designer, London

 

Dear Uncredited,

For your information a few years ago when your director was still a designer, he sent me a very similar letter.

LoveLiza

DESIGNER DOUBT

Posted in Creativity, Design by LoveLiza on February 17, 2008

DESIGNER DOUBT

 

Dear LoveLiza,

I am working in the design industry for the last 7 years. I set up my studio 3 years ago and I have a steady flow of interesting clients. Every year I win at least 1 award or at least receive a nomination and I even have work published in a few magazines. Even though everything seems to be going fine, I have complete doubt. Every time I look through a design magazine or book and see the work of famous designers, I know deep down that I will never reach their stature, I will never achieve the creative excellence these designers have achieved. I am seriously doubting if it is worth to continue my profession as I will never be good enough.

Designer, Paris

 

Dear Doubtful,

You are the best judge of yourself, and if you say you are no good you must be right. Therefore take your suggestion and stop immediately. Sell the business. Get rid of the clients. Maybe keep a couple of business cards as a souvenir.

LoveLiza

PEN PAL

Posted in Design, Stealing by LoveLiza on February 10, 2008

PEN PAL

 

Dear LoveLiza,

I keep dropping the studio pens in my bag, it has become a sort of automated action. To my surprise I seem to have acquired a large amount over time without even noticing. Is it OK to steal the studio pens, if I am not actually conscious of doing it?

Designer, London

 

Dear Pen Pal,

I hope you are not referring to Wacom pens?

LoveLiza

CHOOSING DESIGN

Posted in Creativity, Design, Education by LoveLiza on February 3, 2008

CHOOSING DESIGN

 

Dear LoveLiza,

My son has just applied to an Art school as he wants to become a designer. I’m very unhappy as I’d rather he choose for a proper and lucrative career such as an investment banker or corporate lawyer. Design is all very nice and ‘creative’, but I can’t have my son growing up to become a penniless bohemian. Could you please suggest some arguments I can use to change his mind.

Thank you, A concerned mother

 

Dear Loving Mother,

Step 1.
Immediately submerge yourself in the subject of ‘Design’ by reading every magazine and book you can get a hold of. And with your determination you will be a ‘Design’ connoisseur in less then a month.

Step 2.
Encourage your son as much as possible to choose for ‘Design’. Give him tips on what he should read. Come up with ideas with things he can design. Just simply shower him with your knowledge!

Step 3.
You will notice a change in him within the next couple of months.

LoveLiza

TIME MANAGEMENT

Posted in Design, Management by LoveLiza on December 16, 2007

TIME MANAGEMENT

 

Dear LoveLiza,

Recently I have joined a design studio. The studio attracts a mix of cultural and corporate clients giving it a healthy balance. There is also a great design team to go with it and the freedom to design is more than encouraged by the management and the clients. This is the ideal studio but embarrassingly enough there is one flaw, along with all the freedoms we have, also included is ‘The freedom of speech, discussion, group meetings, planning, rearrangements, approval by all. This leads to 80% discussion 20% design. I have discussed this numerously that there should be more design and a little less conversation, but no one seems to find a solution.

Designer, the Netherlands

 

Dear Designer,

You have just wasted 25 minutes of your time, writing and sending this letter, while you could have spent your time designing. Its a choice.

LoveLiza

CREATIVE ASPIRATIONS

Posted in Design, Education by LoveLiza on December 9, 2007

CREATIVE ASPIRATIONS

 

Dear LoveLiza

I am currently working in a design studio and have taken up the position of the Senior Creative Designer. So far I have completed six months and the longer I work there the more clear it is that I am the only creative person in the studio. I am surrounded by the mundane.
To describe the situation:
Lunch conversations include subjects such as TV game shows.
The word concept has been mentioned twice in 3 months.
Nobody has heard of Johan Perkowski let alone John S Border.
And to top it all up they still use Quark Xpress!
Do you think I can find a studio with designers that are more creative than myself.

Senior Creative, Paris

 

Dear Senior Creative

No.

LoveLiza

HEAVY WEIGHT DESIGNER

Posted in Design, Excercise by LoveLiza on December 9, 2007

HEAVY WEIGHT DESIGNER

 

Dear LoveLiza,

I have been working in the design industry for the last 12 years. My current position is designer with limited responsibility and have changed jobs 3 times so far. Every time I change studio, I seem to gain a few pounds. I have come to the conclusion that if I change jobs again I will gain a further 5 pounds, I am now hesitating to take the chance of taking a new job in a very prestigious company.

Designer, UK

 

Dear Designer

A designer with 12 years experience would be expected to have a senior position, I think it is about time you apply for that senior creative job which requires numerous meetings. Leaving and entering the building several times in a day might help you in alleviating those pounds.

LoveLiza

CREATIVE MUSICAL OUTLET

Posted in Creativity, Design by LoveLiza on December 3, 2007

CREATIVE MUSICAL OUTLET

 

Dear LoveLiza,

My colleagues at work have the worst musical taste ever, it is the same music we played at High School… its soo eighties. And not only do they play music incredibly loud but they sing along at the top of their lungs. I have complained several times, that it hinders my creative out let and I can’t think clearly with such passe music. And to make it worse they try to encourage me to sing along with them.

Music lover with taste, USA

 

Dear Connoisseur,

Just because you didn’t get laid during your high school years it doesn’t mean you have to hate the music.

LoveLiza