LETTERS TO LOVELIZA

CHANGE THE WORLD WITH ONE POSTER

Posted in Design, Education by LoveLiza on August 3, 2008

CHANGE THE WORLD WITH ONE POSTER

 

Dear LoveLiza,

I completely oppose the current government. As I am a graphic designer I would like to design a poster to voice my opinion, but I have a feeling it will have no real effect.
Can one poster really change the world?

Anonymous, Europe

 

Dear European,

“If you think you are too small to make a difference, try sleeping in a closed room with a mosquito.” -African Proverb

LoveLiza

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HOW LONG SHOULD I WORK IN A DESIGN STUDIO

Posted in Creativity, Design, Education by LoveLiza on June 29, 2008

HOW LONG SHOULD I WORK IN A DESIGN STUDIO

 

Dear LoveLiza,

I have been working in a design studio for 3 years, and a few of my colleagues that started at the same time as me have already left. How long do you think one should work in a studio before they start changing jobs?

Junior Designer, London

 

Dear Designer,

Working in a design studio is like living with your parents at some point you just know you have to move out.

LoveLiza

SEARCHING FOR AN IDEA

Posted in Creativity, Design, Education by LoveLiza on June 1, 2008

SEARCHING FOR AN IDEA

 

Dear LoveLiza,

I have just started working in a prestigious design studio and have been briefed with a new project. But its been a week and I have been struggling to come up with an idea. Do you have any tips?

Clueless Designer, New York

 

Dear Clueless,

There are hundreds of ways to come up with an idea, such as sketching, researching, reading, looking, registering, brainstorming, staring at a blank piece of paper, staring at the screen, thinking of clich├ęs, thinking of opposites, Google, over exaggerate etc… You could also go for a walk during lunch and if you haven’t come up with an idea by the end of lunch time just keep walking.

LoveLiza

BRAND FAMILY

Posted in Branding, Design, Education by LoveLiza on April 27, 2008

BRAND FAMILY

 

Dear LoveLiza,

I am a senior Brand Consultant and although I have been working in the field for years my parents still don’t know what I do? I have a feeling the older they get the less they understand. How is the easiest way to to explain it to them?

Consultant, San Francisco

 

Dear Consultant,

In your particular case, I would stand directly in front of them and speak very slowly and extremely loudly.

LoveLiza

CHOOSING DESIGN

Posted in Creativity, Design, Education by LoveLiza on February 3, 2008

CHOOSING DESIGN

 

Dear LoveLiza,

My son has just applied to an Art school as he wants to become a designer. I’m very unhappy as I’d rather he choose for a proper and lucrative career such as an investment banker or corporate lawyer. Design is all very nice and ‘creative’, but I can’t have my son growing up to become a penniless bohemian. Could you please suggest some arguments I can use to change his mind.

Thank you, A concerned mother

 

Dear Loving Mother,

Step 1.
Immediately submerge yourself in the subject of ‘Design’ by reading every magazine and book you can get a hold of. And with your determination you will be a ‘Design’ connoisseur in less then a month.

Step 2.
Encourage your son as much as possible to choose for ‘Design’. Give him tips on what he should read. Come up with ideas with things he can design. Just simply shower him with your knowledge!

Step 3.
You will notice a change in him within the next couple of months.

LoveLiza

CREATIVE ASPIRATIONS

Posted in Design, Education by LoveLiza on December 9, 2007

CREATIVE ASPIRATIONS

 

Dear LoveLiza

I am currently working in a design studio and have taken up the position of the Senior Creative Designer. So far I have completed six months and the longer I work there the more clear it is that I am the only creative person in the studio. I am surrounded by the mundane.
To describe the situation:
Lunch conversations include subjects such as TV game shows.
The word concept has been mentioned twice in 3 months.
Nobody has heard of Johan Perkowski let alone John S Border.
And to top it all up they still use Quark Xpress!
Do you think I can find a studio with designers that are more creative than myself.

Senior Creative, Paris

 

Dear Senior Creative

No.

LoveLiza