WRITING THE DESIGN MISSION STATEMENT
Do you have any tips or guidelines on how to write and what to include in my mission statement for my design studio?
Creative Director, San Francisco
Here is a list of ten ready made statements that may inspire you to write your personal design mission statement.
We believe in design excellence.
We solve complex problems with highly creative solutions.
We love to design.
We are committed to our clients.
We provide quality design in a professional and distinct manner.
We continually challenge the boundaries with highly innovative solutions.
We achieve excellence for our clients because excellence makes us happy.
We invest in talent, because it is our most valuable resource.
We further our clients ambition using our creative powers.
We don’t settle for good, good is not good enough.
You can either take one statement from the list above or mix and match as you please.
I am working for a design studio which attracts a lot of interesting clients both in the cultural and corporate field, which also makes it quite hard to leave as the projects are exciting. But ever since I started working there I have never received any credit for the work I have designed. All the work is always signed with my directors name and even though my designs have received several awards I still don’t receive credit. I am extremely angry, how can I change this?
Uncredited Designer, London
For your information a few years ago when your director was still a designer, he sent me a very similar letter.
I recently came to the conclusion, that I am addicted to Googling myself. It started with my promotion to Senior Creative, in a nationally known studio then 2 years later I was approached by an international studio to become an Associate Director and since 3 weeks I have been offered Partnership, which means my Google entries have soared. In 5 years I went from 12 entries to 24.200. I am in the top 50 designers with the most entries and I know because I have Googled all AGI members. But I have a feeling all this is getting out of hand. I Google myself at least 3 times a day and if I see my entry numbers decrease by even a couple I start panicking and sometimes it crosses my mind to change jobs in order to increase the entries. I think I need a solution to my Google addiction.
Partner, New York
Why don’t you try Yahoo for a change.
I am working in an internationally renowned design studio for the last four years as a senior management creative project leader and focus on brand managing. I work very closely with my team but lately I have noticed, I have a tendency to work too closely with the young junior designer. For example he seems to have trouble with the short cuts on his key board, and as a senior management creative project leader I feel responsible in teaching him these basic facts. But the more time I spend with him I fear I am finding him slightly too attractive and spend too much time lingering over his long lean fingers than concentrating on the short cuts. Is there any tip you can give me so that I can concentrate on my job?
Senior Management Creative Project Leader
Dear Senior Management Creative Project Leader,
I suggest you literally concentrate on the short cuts – if you shorten your job title to ‘Leader’ that will at least get the message across that you are not interested in teaching him keyboard short cuts.
Recently I have joined a design studio. The studio attracts a mix of cultural and corporate clients giving it a healthy balance. There is also a great design team to go with it and the freedom to design is more than encouraged by the management and the clients. This is the ideal studio but embarrassingly enough there is one flaw, along with all the freedoms we have, also included is ‘The freedom of speech, discussion, group meetings, planning, rearrangements, approval by all. This leads to 80% discussion 20% design. I have discussed this numerously that there should be more design and a little less conversation, but no one seems to find a solution.
Designer, the Netherlands
You have just wasted 25 minutes of your time, writing and sending this letter, while you could have spent your time designing. Its a choice.